10 reasons you need to refresh your sales and marketing data
With GDPR just around the corner, now more than ever you need to ensure that you do not use poor quality data. Using poor data can cause the following issues for your business;
Putting your business reputation at risk
Not referencing the right information, be it contact, company or product/service could potentially damage your company status. Putting your brand to inaccurate data is risky and reflects poorly on your business.
Incorrect mailing data
Not only does this reflect badly on your company, its a costly experience as you can spend more money than you need to on mailing duplicates or businesses that no longer exist.
Inaccurate targeting and segmentation
Failure to focus your sales and marketing efforts by targeting the wrong customer segments creates inefficiency and poor ROI. Identifying the right companies, data profiles, locations, size and activity/interest is vital to successful customer engagement
Potential wastage by medium
The days of mass mailing are long gone, marketing campaigns whether they are direct mail, print or
email are a costly experience so ensuring you have a good quality of data in the right numbers is really important.
Poor response monitoring and measurement
The ability to efficiently track lead successes and failures is vital in measuring how well a sales campaign has done. If you can't monitor effectiveness your long term sales and marketing strategy will not be fruitful and future sales will be impaired.
Conflict within your sales teams
Inaccurate and poor legacy data is difficult for any sales team to work effectively with. It causes issues in the follow up to calls and limits co-ordination of customer touch points, this can cause frustration and negativity for your sales teams. And for the customer it appears that the company approach is chaotic.
Demotivated sales team
Wasting valuable time and resource by following up poor data leads is a common problem, it is both ineffective and discouraging.
The potential loss of customers
Out of date data relating to customers reflects badly on your reputation and can lead to a loss in customers. It can also impair future B2B growth opportunities to win new business.
We are data specialists. We've been in the B2B data industry for over 60 years, it's what we do best. And we enjoy helping businesses to understand customer data and how to use it to best effect. We have some impressive data numbers and we operate globally. Most importantly is our data collection process, we are a quality data provider and this means we follow very strict rules in our processes. We collect data direct from source in each country. This ensures you are using the very best quality data which in turn provides you with better long term sales results for your business. We have our own unique classification system which is very specific and makes data mining a fine art.
We call ourselves the Lead Finder for a reason. We find you the very best leads.
More to follow on GDPR...watch this space.
Disclaimer: Please note that this blog only contains general information and insights about legal matters. The information is not advice, and should not be treated as such. Kompass.com